Founded in 1957, Hines manages a quarter of all U.S. office space and has become one of the largest privately owned real estate firms in the world with offices in 68 U.S. cities and 16 countries.

“Hines has quietly ascended to the top of the worldwide commercial development business.” –Forbes

  

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  CASE STUDY NO.5
HINES- LA JOLLA COMMONS
 
 
 
 
 
  SITUATION
 
 
 

La Jolla Commons Office Tower is a 15 story 345,000-sq. ft. high rise, a joint venture development between Hines and TIAA-CREF. La Jolla Commons has received Silver pre-certification in the Leadership in Energy and Environmental Design Core and Shell (LEED-CS) program, which is sponsored by the U.S. Green Building Council (USGBC). Hines is a leader in environmentally sustainable building practices.

CHALLENGE
To understand, explore and create a corporate identity and integrated branding system and for a new office building that reflects the essence of the Hines brand Oh yeah and design their corporate identity in one week. The integrated branding system needed to reflect Hines green sensibilities.

RESULT
Creation of timeless logo derived from west elevation of the office tower, the simplified vertical lines mirror the proportions and architecture of the building, while the tree references the expansive campus and unique cork oak trees.

The integrated branding system made use of green practices creating multiple uses for the collateral with as little an environment impact as possible.
 
 
 
 
 
DOWNLOAD STYLE GUIDE SAMPLE (PDF)
 
 
 
 
 
 

CATEGORIES
CORPORATE IDENTITY
STYLE GUIDE & BRANDING
ID SYSTEM
INVITATION
POCKET FOLDER + BROCHURE
SPEC SHEETS